In addition to owning my marketing biz, I also own a hard goods brand. I write a lot of what you see from that brand. BUT, I’m a professional writer—holding both a B.A. and M.A. in Communication, and I'm a former English professor. The idea that…
You cannot build your house on rented land and be upset when the land owner increases your rent astronomically. The same applies to social media. You cannot build your brand on social media, land you don't own, and be upset when the land owner—aka Silicon Valley folks—make you…
We do not inherit the earth from our ancestors, we borrow it from our children — Native American saying As small business owners, we face a lot of challenges from complex problem solving to managing client relations. For hard goods small business owners, QA on your physical hard goods can be…
If video killed the radio star, then social media killed a lot more than that, which is why it's no surprise that increasingly brands are (and should be) investing in lifestyle photos and videos that help tell the narrative of their brand. With endless options about photo and video (DIY,…
After working on Heidi Powell's blog and social media for some time, the Powells asked if I could come on for the launch of their newest baby: the TRANSFORM app. With the creative freedom to dream up just about any strategy (thank you, Heidi and Chris), I wanted both the…
