[ { "@context" : "http://schema.org", "@type" : "Article", "articleBody" : ": Are Facebook Ads a waste of money? By themselves, yes. As part of a larger strategy, no" }, { "@context" : "http://schema.org", "@type" : "Article", "articleSection" : ". In order to use Facebook Ads effectively, you need to", "articleBody" : "Set SMART Goals with measurable metrics\nBuild a…
You've made the leap into Facebook Ads, but as soon as you hit create, you're faced with a daunting question: What Campaign Objective should I choose? There are three main Facebook Campaign types: Awareness Consideration Conversion On the surface, it may seem obvious. As a business owner, you'd prefer conversions…
Almost daily, friends and clients ask me, "Why are the likes on my IG posts going down?" And my answer continues to be: It's not you, it's them, and by them, I mean Instagram, NOT your followers. The truth is, only a fraction of your followers actually see your posts,…
In the wake of social media becoming increasingly saturated and costly, two big cards any brand have in its hand are SEO and email marketing. Both of which work hand-in-hand (pun intended). Click here to read more about the decline in social media → According to a recent study by OptinMonster:…
In addition to owning my marketing biz, I also own a hard goods brand. I write a lot of what you see from that brand. BUT, I’m a professional writer—holding both a B.A. and M.A. in Communication, and I'm a former English professor. The idea that…
