Think about Facebook Ads as that total "10" you saw on an online dating site. He/she highlights all of the best features that somehow perfectly match your interests. But, when you meet, you realize his/her photo was from ten years ago, and the listed activities are more like…
Before you can begin to uncover your Facebook analytics, it's important to understand EdgeRank, Facebook's annoying cousin. EdgeRank is a number Facebook assigns to your page based on the caliber of your content (and the type of content you share). EdgeRank is part of Facebook's algorithm that determines which posts…
Much like Cinderella’s Fairy Godmother, Facebook’s organic visibility is a nostalgic element, reminiscent of happier times in which we create magic, reach, and fantasy without laying out money. Think of your newsfeed like the dress before the ball. Like the mice and birds who create Cinderella’s gown,…
Fast isn't just for my MINI CooperS. People like fast websites, making speed something you cannot afford to skimp on. But I find that it's something a lot of my clients struggle with and/or they never thought about until I bring it up. In truth, it's one of the…
Remember when Facebook (aka "The Facebook") was invite only for specific colleges whose students created a profile using their .edu email addresses? I do. I was one of those college students. At this time in tech and social media, your AIM "away message" was likely a dramatic song lyric from…
