Fast isn't just for my MINI CooperS. People like fast websites, making speed something you cannot afford to skimp on. But I find that it's something a lot of my clients struggle with and/or they never thought about until I bring it up. In truth, it's one of the…
Remember when Facebook (aka "The Facebook") was invite only for specific colleges whose students created a profile using their .edu email addresses? I do. I was one of those college students. At this time in tech and social media, your AIM "away message" was likely a dramatic song lyric from…
I'll be the first to admit that I'm a horrible bride, and not in the bride-zilla way, but in the, "I'm too busy running my business" way. Somehow, in the midst of not planning my wedding, I've been planning everyone else's. How might you ask? The simple answer is social…
Digital Marketing Tips Every Lifestyle Brand Should Follow For more than ten years, I've been working with lifestyle brands on digital marketing. My first lifestyle client was an industry-leading longboard skateboard company whose rise to success was heavily embedded in episodic, lifestyle video content. The company had it all: great…
10 years ago, I met with a home improvement company, putting forth what I felt (and probably still feel because dang it, it was clever AF) was an amazing social media marketing plan. The owner's response: "Only the kids are on social media." WRONG! Traditionally, business owners have thought about…
