Client: Love Ophelia
Project: Digital Marketing Strategy & Social Media Marketing
As bridal brands become more integrated with social media marketing, consumers—not just brides, but also influential members of the bridal party—are increasingly expecting quick ways to find beautiful lifestyle images that speak to the visions they have for their special day.
Knowing this, the goal of our digital strategy was to understand where Love Ophelia's users were coming from organically to strategically build on, while also adding paid reach to other avenues to increase brand impressions and sales.
To accomplish the goals of the project, we created a more branded and cohesive feed on Instagram and Facebook to highlight the beautiful products and create a dream lifestyle around the products. We also gave the client a brand makeover on Pinterest, recategorizing the boards and pins for easy discovery, focusing on both visuals and SEO. All of this allowed the client to increase their organic brand impressions, clicks to the site, and sales year-over-year. We also increased brand impressions through paid reach on Facebook and Instagram, again accomplishing the goals of year-over-year increase in sales, visitors, and brand impressions.