On the surface, Facebook is a place to get your business and products in front of "people." Easy enough, right? Let's assume you've tried to run your own ad. After following the proper directions and selecting the right options, you turn your ad on—while quietly cheersing yourself with a…
You cannot build your house on rented land and be upset when the land owner increases your rent astronomically. The same applies to social media. You cannot build your brand on social media, land you don't own, and be upset when the land owner—aka Silicon Valley folks—make you…
We do not inherit the earth from our ancestors, we borrow it from our children — Native American saying As small business owners, we face a lot of challenges from complex problem solving to managing client relations. For hard goods small business owners, QA on your physical hard goods can be…
Think about Facebook Ads as that total "10" you saw on an online dating site. He/she highlights all of the best features that somehow perfectly match your interests. But, when you meet, you realize his/her photo was from ten years ago, and the listed activities are more like…
Before you can begin to uncover your Facebook analytics, it's important to understand EdgeRank, Facebook's annoying cousin. EdgeRank is a number Facebook assigns to your page based on the caliber of your content (and the type of content you share). EdgeRank is part of Facebook's algorithm that determines which posts…
