Almost daily, friends and clients ask me, "Why are the likes on my IG posts going down?" And my answer continues to be: It's not you, it's them, and by them, I mean Instagram, NOT your followers. The truth is, only a fraction of your followers actually see your posts,…
In addition to owning my marketing biz, I also own a hard goods brand. I write a lot of what you see from that brand. BUT, I’m a professional writer—holding both a B.A. and M.A. in Communication, and I'm a former English professor. The idea that…
On the surface, Facebook is a place to get your business and products in front of "people." Easy enough, right? Let's assume you've tried to run your own ad. After following the proper directions and selecting the right options, you turn your ad on—while quietly cheersing yourself with a…
You cannot build your house on rented land and be upset when the land owner increases your rent astronomically. The same applies to social media. You cannot build your brand on social media, land you don't own, and be upset when the land owner—aka Silicon Valley folks—make you…
We do not inherit the earth from our ancestors, we borrow it from our children — Native American saying As small business owners, we face a lot of challenges from complex problem solving to managing client relations. For hard goods small business owners, QA on your physical hard goods can be…
