If you're a small business, Facebook and Social Media Marketing (SMM) are likely on your radar. Facebook seems like a no-brainer based solely on the fact that it "has" the most "active users." Before you jump in head first, consider asking, “Who are these users? Are they even real people?…
If you're a flower lover like me, you've likely been recently captivated by the beautiful cinematography of Growing Floret on Discovery+ (Click here for the trailer). I can imagine the shots of the dahlia fields as I write this. On the surface, Growing Floret is a docuseries about a family-owned…
Business owners. We are romantics, but not in Nicholas Sparks, get in a rowboat and kiss in the rain kind of romantic. Nope. We are the dreamers. We romanticize our business ideas, growth, and goals. After all, that's the fun part of our neurotic lives, right? Ok, I'm not immune…
Microsites and email are not new marketing strategies, but putting the two together is new. These strategies are evolving together to increase conversion ratings. It's truly a beautiful marriage for creatives and business owners alike. If you're reading this, and thinking, "Gabi what are you talking about?" Don't worry. I've…
In a world of content marketing, content...well, it's king. Unless you're a writer, at some point, you'll probably have to outsource. In addition to providing you with "the words," an experienced writer will have audience and SEO knowledge. If you're sitting there, thinking, ”How much should I pay for…
