In the wake of social media becoming increasingly saturated and costly, two big cards any brand have in its hand are SEO and email marketing. Both of which work hand-in-hand (pun intended). Click here to read more about the decline in social media → According to a recent study by OptinMonster,…
Email marketing delivers an average ROI of 4400%, so in many ways, adding it to your marketing strategy is a no brainer. Now, let this sink in: 306.4 billion emails were sent and received daily in 2020. We're not talking about a sea of millions here. We're talking bi-ll-ion-s!…
Let me start by saying that it's my belief, as people, that we are made up of a variety of interests. A person is never one single thing. That's what makes you uniquely you. Here's just a tiny breakdown of me: Musician Frequent traveler Hobbyist flower farmer/lover Entrepreneur/business…
Much like Cinderella’s Fairy Godmother, Facebook’s organic visibility is a nostalgic element, reminiscent of happier times in which we create magic, reach, and fantasy without laying out money. Think of your newsfeed like the dress before the ball; like the mice and birds who create Cinderella’s gown,…
Client: Celicious Smart Phone Screen Protectors Project: Creative Direction, Lifestyle Photography & Video Content Creation As social media becomes more-and-more saturated, consumers seek products that fit into their lifestyle or a lifestyle they imagine for themselves. This isn't limited to traditionally thought of lifestyle consumer products like longboards. For Celicious,…
Client: Love Ophelia Project: Digital Marketing Strategy & Social Media Marketing As bridal brands become more integrated with social media marketing, consumers—not just brides, but also influential members of the bridal party—are increasingly expecting quick ways to find beautiful lifestyle images that speak to the visions they have…
After a highly successful launch of the Transform app, Chris and Heidi Powell brought me on board as a content creator and creative director for the social media of their newest venture: Fresh by TRANSFORM, a direct to door food service that synced with their fitness app. Similar to the…
Successful package copywriting succinctly tells a story. For this project with Original Skateboards, the shipping box not only tells a story, but it also perpetuates the lifestyle branding OS built online through their social networks. Being a lifestyle brand involves more than having a great product. It also includes great…
