portfolio

Client: Celicious Smart Phone Screen Protectors Project: Creative Direction, Lifestyle Photography & Video Content Creation As social media becomes more-and-more saturated, consumers seek products that fit into their lifestyle or a lifestyle they imagine for themselves. This isn't limited to traditionally thought of lifestyle consumer products like longboards. For Celicious,…

Client: Love Ophelia Project: Digital Marketing Strategy & Social Media Marketing As bridal brands become more integrated with social media marketing, consumers—not just brides, but also influential members of the bridal party—are increasingly expecting quick ways to find beautiful lifestyle images that speak to the visions they have…

After a highly successful launch of the Transform app, Chris and Heidi Powell brought me on board as a content creator and creative director for the social media of their newest venture: Fresh by TRANSFORM, a direct to door food service that synced with their fitness app. Similar to the…

Successful package copywriting succinctly tells a story. For this project with Original Skateboards, the shipping box not only tells a story, but it also perpetuates the lifestyle branding OS built online through their social networks. Being a lifestyle brand involves more than having a great product. It also includes great…

After working on Heidi Powell's blog and social media for some time, the Powells asked if I could come on for the launch of their newest baby: <a href="thetransformapp.com"target="_blank">the TRANSFORM app. With the creative freedom to dream up just…